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Speaking Frankly | with Bob Liodice

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Speaking Frankly | with Bob Liodice

Speaking Frankly | Episode 4

Geopath President, Kym Frank, hosts Guest Bob Liodice, Chief Executive Officer, ANA

 Geopath President, Kym Frank, hosted Bob Liodice, President & CEO, Association of National Advertisers (ANA). Kym and Bob discussed issues impacting the greater advertising industry such as the “death of cookies,” the rollout out of 5G, as well as thoughts on the future of OOH, and much more!

The video is approx 22 minutes. For the out of home discussion, skip ahead to 17:40.

To view this session, please click arrow below

 

About Bob Liodice

 

Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.

Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. His previous experience includes more than 15 years in marketing and financial management at Kraft General Foods and tenure as category marketing manager for the Jell-O and Bakers brands.

He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, Geopath, Advertising Educational Foundation, Digital Advertising Alliance, Trustworthy Accountability Group, and World Federation of Advertisers. 

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