Street Art Replaces Recycling Trash Can Advertising in Philadelphia Center City with ‘Trashcan Takeover’
According to the vocal group against, “Cheap Jeeps” were everywhere for local Philly car dealer, Barbera. Community perception as one might imagine, was not positive. Then street art took over. Called the ‘Trashcan Takeover’, the Solar Recycling Kiosks, owned by Green City Media, received calmed acceptance. #TrashcanTakeover was the idea of Brendan Lowry via his creative consultancy, Rory Creative.
“A temporary art intervention returned the public space to the public.” But does the public own the space? If the Out of Home company has an agreement with the municipality, doesn’t the #OOH company ‘own’ the right to the public space? Who owns the public space?
Who owns the public space?
Taking back the public space with 18 local artists, health club, City Fitness put up the cash to buy a month of the ‘recycling kiosks.’ It is currently viewed as a temporary solution with the art intervention that’s replacing 18 Center City ‘Cheap Jeep’ ads with art from local artists. The organizers hope to continue the program by finding other companies who might fund the ‘TakeOver’.
What is your reaction? If the ‘Cheap Jeep’ design were ‘less flashy’ would the public outcry have erupted? Should the OOH company have been more cognitive of the potential problems and taken more care in the car dealer’s design?
What is your reaction? If the Cheap Jeep design were ‘less flashy’ would the public outcry have erupted?
About the Recycling Out of Home Company.
Who represents the recycling kiosks? Green City Solutions
Green City partners with municipalities to offer innovative, street-level advertising opportunities in desirable areas of major cities.
Green City offers advertising opportunities on solar recycling kiosks throughout Atlanta, Brooklyn, New York and Philadelphia. “The environmentally friendly, street level fixtures are located on high-profile streets in downtown neighborhoods where there are few out-of-home alternatives.”
Green City shares that “the wrap-around branding stands out on crowded streets and is visible to both pedestrian and vehicular traffic.”
Green City locations are audited by Geopath.
Green City partners with municipalities, public authorities, business improvement districts, and the private sector to provide environmentally responsible waste management and recycling solutions which are funded through advertising and sponsorships.
See photos of the artist works on the ‘Trashcans’ below and click on the Link⇒ TrashCan TakeOver from StreetsDept.com to see all 18 unique ‘recycling kiosks.’ ‘STREETS DEPT,’ by Founder/Editor: Conrad Benner, is a photo-blog that discovers art on the streets of Philadelphia.
Green City Solutions