The Australian Out of Home (OOH) industry today announced full year net media revenue results including the category breakdowns for 2022.
The industry saw a total increase of 27.6 per cent on net media revenue in 2022.
As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million* for 2021, across the following categories:
Out of Home full year results for 2022
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Category figures 2022^^:
Category figures 2021*:
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Note on how figures are calculated:
The Outdoor Media Association (OMA) estimates that it represents close to 100 per cent per cent of the Out of Home (OOH) industry in Australia. Figures provided in this media release are net figures (exclusive of commission, production, and installation). Figures represent advertiser campaigns posted in each quarter. Figures also include all direct sales which are estimated at 10 per cent of total bookings.
About the OMA
The OMA is the peak industry body which represents most of Australia’s Outdoor Media Owners and Suppliers, and some Asset Owners. The OMA operates nationally and prior to July 2005 traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939.
The OMA’s charter is to serve its members by promoting the OOH industry and developing constructive relations with its primary stakeholders. Its core functions are Marketing and Research (including audience measurement), Government Relations and Regulatory Affairs, Media Relations, and Member Services. The OMA is governed by a Board of Directors which is elected by the membership. Members of the OMA adhere to a Code of Ethics and abide by the regulatory frameworks in which they operate
