OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week.
If you’ve seen stellar work out there, we want to know about it. Tag us on LinkedIn or shoot us an email.
1. Lamar’s Colossal team recently completed this amazing mural as part of their Black History Month celebration. Located in the historic Williamsburg section of Brooklyn, the powerful artwork, designed by the Black Artist+Designers Guild, expresses Black Imagination and Collective Action.
2. Intimissimi launched the loveliest lingerie line in time for Valentine’s Day! The Brickell City Centre was covered with glowing reminders to “Love the Italian Way”!
3. Supporting Work With Cancer to drive social change in the workplace, led by the Global CEO of Publicis. The official campaign kicked off with $100M of donated media for a Times Square takeover, including Vector’s newest generation of Digital Double Decker.
5. Nissan Motor Corporation and OMG Group‘s “FIERCELY ELEGANT ” OOH placements with Marquee Media targeting the Sacramento Kings in front of Golden 1 Center.
6. This KBH campaign for carwow combines placement, environment, context and audience perfectly, targeting commuters with long dwell-time via non-fussy creative with clear call to action, aided by an easy access QR code mechanism.
7. Beautiful shot of H!P Chocolate’s recent campaign. Perfect for pitch decks, recaps, and social. ‘It’s not just what you say or how you say it …. It’s also how you capture it and present it afterwards.’ City Outdoor Media ROCK SOUP MEDIA
8. Beyoncé’s Ivy Park “PARK TRAIL” collection by adidas tapped a slew of OOH units nationwide. MilkMoney, Orange Barrel Media, Branded Cities, OUTFRONT Media, and Clear Channel Outdoor
9. Glossier, Inc. connects with consumers using their new Station Domination with Turnstiles Campaign in NY. OUTFRONT Media Entry Media
10. Movie promo by SEEN @theperipheralpv on @amazonstudios by the creators of @westworldhbo starring @chloegmoretz #billboard #nyc #weareseen #oohmedia @rapport_us #rapport_us
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