OOH Supporting Coach’s New Pop-Up in Soho.
Red Rock Outdoor has been successfully executing Experiential as part of its OOH offering with wallscapes, bulletins, food carts and windows. Working with Coach, Red Rock guided the modern American luxury brand, rich in craftsmanship and New York style to their first ever immersive Pop-Up experience. See the 40 second video of how Red Rock Outdoor / Coach collaborated click here⇒ Red Rock Coach Experiential
Red Rock defines experiential advertising as using “modern forms of out of the box communication and interactivity to approach marketing from a different, more personal angle. It combines salesmanship with the ability to connect with consumers and give them something to encounter and interact with, rather than just see or listen to.”
In one of their latest Experiential events, Red Rock, on behalf of Coach, served up 4,500 ice cream cones supporting Coach’s new pop up store in Soho. Branding an ice cream truck and handing out free cones, Red Rock for Coach, attracted large crowds at multiple locations over 3 days, keeping them cool in the hot NYC summer heat.