OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Burger Joint Shades In-N-Out
Habit Burger & Grill is throwing shade at In-N-Out Burger in an LA billboard that reads, “Congrats on #2, In-N-Out,” citing a July poll by USA TODAY 10Best ranking favorite burgers by fast food chains.
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Pro-Immigrant Billboards Across the Country
The immigrant youth-led organization United We Dream has launched over 35 billboards across five major states – Arizona, Texas, Colorado, Wisconsin and Ohio – that say “Immigrants are Welcome Here!” in both English and Spanish.
OAAA, OMA & Outsmart Team Up on OpenDirect 2.1
OAAA has partnered with OMA, Outsmart, and IAB Tech Lab to publish a comprehensive document and technical resources to support standardized programmatic guaranteed direct trading across classic and DOOH media. “The OpenDirect API enables buyers to plan and deliver guaranteed OOH advertising campaigns alongside both ‘Online’ and ‘Offline’ premium inventory channels such as, Display, Mobile, Print, TV and Radio that can also use the OpenDirect trading method,” the report states.
Billups Launches Attention Measurement For OOH
Billups’ new OOH attention measurement solution combines signals derived from digital inputs and real-world panels to estimate the likelihood an audience both sees and pays attention to an OOH ad.
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