OOH News You Oughta Know Today
More DC Billboards, Heinz Billboards, Fugitives, and DeepIntent. What you oughta know
OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Heinz to Install ‘Smackable’ Billboards Around Chicago
Starting April 2, Heinz will be rolling out “smackable” billboards that dispense ketchup outside some Chicago restaurants “famously known” for not serving the condiment. With a simple “smack” of the board, people can digitally redeem a personal stash of Heinz Ketchup to keep on hand for their next dining experience. HEINZ lovers can also report other restaurants that refuse to serve their beloved condiment at http://smackforheinz.com.
Read the full story on Fox 32.
Monumental Deal Would Expand Outdoor Advertising in DC
D.C. Mayor Muriel Bowser and Ted Leonsis, the owner of Monumental Sports, which owns the Washington Capitals and Wizards, signed a $515 million deal on Wednesday to keep the teams in the District until at least 2050.
As part of the deal (which is subject to change), Monumental would be allowed to expand outdoor digital signage around Capital One Arena and would be able to keep all revenue from outdoor advertising.
Kansas City Fugitives Featured on Billboards
Wanted posters for Kansas City’s three most wanted fugitives have been plastered on digital billboards across the metro area courtesy of Lamar Advertising in the hopes of generating information that would lead to their arrests, according to the Greater KC Crime Stoppers Program.
Read the full story on KCTV 5.
Place Exchange Partners with DeepIntent
Through Place Exchange (SSP), customers of DeepIntent (health DSP) will now gain access to DOOH inventory at point-of-care locations, pharmacies, gyms, transit stations, retail locations, airports, roadside and city center billboards, and more, throughout the US, Canada, EMEA, and Latin America.
Read the full story on Place Exchange.
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