OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
MRC Issues Finalized OOH Media Standard
Following months of vetting and public comment, an out-of-home working group of the Media Rating Council has released the final version of “phase 1” of the U.S. marketplace’s standard for measuring ad exposure to the medium.
Some see the new standard as a backward step for a medium that in recent years had moved to estimates developed by U.S. OOH industry joint industry committee Geopath that have been based on whether people are actually likely to see out-of-home ad exposures.
Read the full story in Media Post.
Wayfinding Signs Begin Tentative Rollout in Santa Monica
Santa Monica’s first official on-street placement of the long-awaited digital Wayfinder Kiosk program will take place next week, according to the City of Santa Monica. IKE and BIG Outdoor have teamed up to roll out “up to 50 kiosks” and potentially raise in the region of $5 million per year for the city.
Read the full story in Santa Monica Daily Press.
Proving the Effectiveness of Retail Media Networks
A new Grocery TV analysis shows that CPG brands see an average 14% lift in sales when advertising through its in-store retail media network. Blueberries, the top-performing product, achieved a 17.6% sales lift.
Read the full story in eMarketer.
Schindler Rolls Out Hotel Elevator Screens Across the DACH Region
Europe-based elevator firm Schindler is partnering with FRAMEN, a content-streaming platform, to develop DOOH advertising with infotainment content on digital screens in hotel elevators across Germany, Austria, and Switzerland.
Read the full story in Digital Signage Today.
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