The OAAA announced the winners of the 82nd annual OBIE Awards this week during the 2024 OOH Media Conference in Carlsbad, CA. For the past eight decades, the prestigious OBIE Awards have been synonymous with creative excellence, shining a light on the most creative and innovative work across the out of home space and signaling the future for the industry.
The OBIE Awards were co-hosted by OAAA’s EVP of Strategy & Growth Jeff Jan and Digital Prophet & Industry Luminary David Shing. Winners were revealed across five tiers: Platinum, Gold, Silver, Bronze, and Craft, along with recipients of a new Student OBIE Awards and the OBIE Hall of Fame.
“From spectacular digital signage and inventive transit takeovers to eye-popping billboard campaigns and state-of-the-art AR and experiential programs, this year’s OBIE Award winners truly raised the bar for what our medium is capable of today,” said Anna Bager, President and CEO, OAAA. “We’re excited to celebrate this talented group of creative thinkers and innovators who are pushing the limits on what’s possible and helping move our industry forward.”
This year’s top honor, the Platinum OBIE Award, went to a collaborative effort between Taito, Google, Unit9, and OUTFRONT XLabs for the Space Invaders “World Defense” 45th Anniversary Immersive AR experience, an interactive game where players worked together to save the planet.
Congratulations to @TAITO, @Google, @UNIT9, and @OUTFRONTMEDIAUS XLabs for winning this year’s Platinum OBIE Award! 🏆
Their collaborative project, the Space Invaders “World Defense” 45th Anniversary Immersive AR experience, uniquely harnessed the innovative potential of digital… pic.twitter.com/HxXVuD73SZ
— OAAA (@YourOAAA) May 1, 2024
The experience uniquely harnessed the innovative potential of digital out of home to bring digital battles to the real world and reach players across the globe.
In addition to key awards, this year’s OBIE Hall of Fame award, which was voted on by OAAA’s membership, went to Dunkin’ for their consistently exceptional creative work and continued investment in OOH over the years.
For decades, Dunkin’ has relied heavily on OOH to create buzz, build awareness, and drive sales. With its reputation for fun, witty and often quirky campaigns that are heavy on imagery and short on copy – perfect for the larger-than-life canvas the medium provides – Dunkin’s keen understanding of OOH is sure to keep the brand relevant for many more years to come.
OBIE Award winners were hand-picked by a distinguished panel of jurors, led by Jaime Robinson, co-founder and Chief Creative Officer of JOAN. This year’s jury included:
- Marc Bartholomew, SVP of Out of Home buying division, dentsu
- Jeff Benjamin, Chief Creative Officer, Tombras
- Andrew Brunton, Managing Director, EMEA, Billups
- Pancho Cassis, Partner and Global Chief Creative Officer, DAVID
- Michael Lebowitz, Founder and Executive Chairman, SPCSHP
- Peipei Lin, VP of Marketing, RIMOWA
- Christine Lustig, Media Lead, Meta
- Randi Stipes, Chief Marketing Officer, The Weather Company
“It was an honor to get a front-row seat to the creativity and innovation defining the out of home space at the moment. This year’s OBIE winners not only show us how the OOH medium has evolved but where it’s going,” said Robinson. “This year’s winners did what only great OOH can do best — reminded us we’re alive in the world, and that it’s a beautiful and exciting thing to be here.”
Read the full list of winners here.
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