Curb ‘s New In-Vehicle Advertising Platform
delivering impactful in-vehicle video content on TaxiTV
Curb Journey Connect Launches, Delivering an Industry-First Platform for 360-Degree In-Vehicle Advertising
This groundbreaking, all-in-one solution targets riders throughout their entire journey with integrated touchpoints on mobile and TaxiTV
NEW YORK — Curb, the leading taxi solutions and ride-hailing app for licensed taxis and for-hire vehicles in North America, today announced the launch of Curb Journey Connect (CJC), a first-of-its-kind 360 media solution designed to drive engagement between brands and their audiences before, during, and after their ride. CJC offers a two-way sync with Curb’s Mobile Channels and TaxiTV across 40+ markets nationwide, offering greater addressable targeting capabilities. CJC empowers advertisers to achieve their business goals with confidence and drive greater clicks, conversions, and awareness.
Even before the ride begins, advertisers can utilize mobile ad units to ensure brand awareness at the onset of a user’s session. These prime ad placements then continue both in the app and post-ride on mobile receipts throughout the entire rider journey. Combined with additional visibility on TaxiTV, Curb’s in-vehicle digital screens, advertisers can now employ targeted strategies such as Point of Interest, Demographics, Interests, and more, alongside geo-targeting and day-parting.
70% of brands that rely on advanced personalization and multiple touchpoints bag 200% ROI and more from their efforts, according to KO Marketing. CJC’s launch seamlessly integrates DOOH and performance marketing, meeting the rising demand for advanced data insights in brand investment strategies. Leveraging the nation’s largest taxi network, CJC delivers over 2.3 billion impressions annually with a remarkable 2.4% click-through rate, empowering advertisers with comprehensive insights for campaign optimization.
“Utilizing Curb’s advertising solutions has elevated engagement for Megababe,” notes Katie Sturino, Founder of Megababe and a longtime Curb Creator – Curb’s influencer partnership program. “TaxiTV has proven pivotal in raising awareness and driving conversions in a saturated market. Now, I’m enthusiastic about amplifying Megababe’s impact with the complete CJC experience, integrating mobile exposure for heightened effectiveness.”
Amidst unprecedented growth and a return to pre-pandemic numbers, Curb continues to be a leader in taxi and media solutions. The launch of CJC maximizes advertisers’ ROI and helps them achieve their objectives, while
the sleek UI updates to the Curb Rider App prioritize transparency, navigation ease, and exclusive offers.
“With over 20 years of delivering impactful in-vehicle video content on TaxiTV, our commitment to innovation is evident,” stated Amos Tamam, CEO of Curb. Curb Journey Connect generates tangible results for advertisers and engaging content for riders. We are excited about the new features, content and influencer partnerships, and product enhancements slated to launch this year.”
For more information about Curb, please visit www.gocurb.com.
About Curb
Curb is reimagining urban mobility with a driver-first approach to ride-hailing. Bringing upfront pricing to the largest nationwide network of taxis and licensed for-hire vehicles, Curb provides unparalleled transparency to riders and drivers alike. Curb is connected to over 100,000 drivers in dozens of cities across the US and UK, powering millions of taxi rides worldwide and facilitating billions of dollars in payment transactions annually through its open mobility platform.
Curb has built an innovative suite of products that provide a unified supply of taxis and licensed for-hire vehicles – the first of its kind to bring solutions for passengers, drivers, and fleet management. Their B2B services power millions of rides for transit agencies, healthcare providers, and businesses while providing effortless payments and advertising that reaches captive audiences of millions on TaxiTV.
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