OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Ad for Lactation Cookies Returns to Times Square
A week after a Times Square billboard featuring a pregnant Molly Baz promoting her lactation cookies had been “flagged for review” and swapped out for a more conservative image by the company that powered the billboard, Clear Channel, the ad has found a new home.
The probiotics supplement and microbiome research brand Seed has donated their billboard to Swehl, the breastfeeding start-up that created the cookie campaign with Ms. Baz.
Read the full story in The New York Times.
DNC Targets Trump Gun Rhetoric With Billboards Near NRA Conference
The DNC launched mobile billboards Saturday in Dallas near the NRA convention targeting former President Trump for his rhetoric on gun violence and reform. Trump was set to give a speech at the event.
Read the full story on The Hill.
Billboards With Real-Time Weather Alerts Coming to Ohio
The Ohio Emergency Management Agency, National Weather Service Wilmington Forecast Office, and Lamar Advertising have teamed up to launch the Ohio Traveler Alert System, which will display real-time alert information on digital billboards during severe weather events.
To start, 50 billboards in and around Dayton and Columbus will alert passers-by of high winds, snow squalls, heavy ice, and flooding.
Read the full story on Spectrum News 1.
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