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MRC OOH Standards Phase 1 Document is Here-

By OOH TODAY believes all voices, not just the loudest, must be heard
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The Media Rating Council (MRC) has released its Out-of-Home Measurement Standards: Phase 1 – Exclusive of Audience.

Please see the link below for the full document. We will work through this giant document going forward to examine and discuss the relevant points.

MRC OOH Standards – Phase 1 

 

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OOH TODAY believes all voices, not just the loudest, must be heard 6225 posts 671 comments

William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine.

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1 Comment
  1. May the 4th of Out-of-Home be With You - OOH TODAY

    […] working group – of which Jarvis is a member in dissent – approved a final version of Phase 1 of the council’s “OOH Measurement Standards – Exclusive of Audience” with some additional inadequate […]

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