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OOH in Cohoot —Insights to the 2020 Census RFP & Anthem Healthcare

Key Agency & Client Side Insights Strictly for OOH Sales People

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OOH in Cohoot  

 

Cohoot is the anonymous forum for media salespeople.
Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

We’ve surfaced some of Cohoot’s best OOH insights from this past week here…

 

Football = OOH $$$
With summer winding down and football gearing up, OOH sellers are looking for opportunities with the ol’ pigskin teams. Several of our sellers found some strong NFL contacts, including…

An in-house contact for the Oakland Raiders…  Full Thread Here>>>
The agency for the New York Jets…  Full Thread Here>>>
An in-house VP level contact for the Philadelphia Eagles…  Full Thread Here>>>

Anthem loves a rare zip
Every brand has its own unique taste. According to one seller that does work with Anthem Healthcare, they crave OOH in unreached DMAs. If most vendors can’t reach your towns, counties or zips there is a good chance Anthem wants your inventory.
Full Thread Here>>>

Lead Wall

2020 Census RFP. There may be some movement.  Full Thread Here>>>
Mountain Dew
works with OMA Dallas for OOH buys.  Full Thread Here>>>
Kendra Scott’s
OOH is handled by Billups. Contact inside.  Full Thread Here>>>
L.A. Galaxy
client-direct contact.  Full Thread Here>>>
Hinge
dating app client-direct marketing operations contact.   Full Thread Here>>>
OMA’s L&L. Cohoot shares who puts it together.  Full Thread Here>>>
Phoenix area agency contacts
shared.  Full Thread Here>>>
Edward Jones
OOH buying comes out of C-K Chicago.  Full Thread Here>>>
Black Tux
business comes out of PJX.  Full Thread Here>>>
Smile Direct
buys OOH client-direct.  Full Thread Here>>>

New to selling DOOH
A DOOH newbie asked the vets on Cohoot how to followup with a new agency that says “Send us a media kit and we will reach out if it fits our client’s needs.” One of the best responses was quite lengthy but the TL;DR version was…. respectfully but firmly educate the agencies on Digital v. Broadcast v. Static OOH and don’t forget they’re overworked and underpaid 20 somethings.  

Full Thread Here>>>

 

Do you know?

Contact info for Consumer Cellular?   Full Thread Here>>>
Looking for an up to date contact with Zoho?   Full Thread Here>>>
LBI Hotel. Who handles their OOH?   Full Thread Here>>>
Media Buyer for Regal Cinemas?   Full Thread Here>>>

Want an invite to Cohoot?

​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code.

 

 

 

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