OOH in Cohoot —
What Do We Call Ourselves?—Vendors bad? Operators good? Or just show me the cash!
Customer Relationships, Managed —Sales Teams struggles vs. effectiveness
Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Let’s dive in and discover the hottest topics from last week here…
What Do We Call Ourselves?
We have another philosophical discussion started by a Cohort. “Too soon for some 2020 OOH resolutions? I would start with banning the word ‘vendor’ across the board … a vendor is a dude selling hot dogs at Wrigley and inherently creates a transactional vibe. We should integrate ‘operator, partner, media owner,’ etc. It brings gravitas and elevates our role in the process. Go forth!” Thanks for the discussion, @Firecracker44. Full Thread Here>>>
Customer Relationships, Managed
Many sellers struggle with finding the right CRM. “Anyone have a recommendation for a cost-effective CRM platform that does not keep our sales team at their desk all day, but is effective and scalable? Asks Cohort @Task Meat. “We all know Salesforce is the gold standard, but for a smaller company like this one, we found it is way too robust and cumbersome. We have been dabbling with Nutshell on and off as well as Hubspot, but they are not exactly what we are looking for.” Check the thread for other CRM suggestions from sales teams. Full Thread Here>>>
Lead Wall
Looking for details on how Canvas NY, Adobe and Heineken work together? The relationships between brands and agencies can get confusing. Full Thread Here>>>
It will probably surprise no one that this agency is working on OOH with Uber. Full Thread Here>>>
Look through here for the media group handling Away Luggage. Full Thread Here>>>
There has been a lot of interest in Texan clients lately. Check here for intel about reaching marketing pros at the University of Houston. UH operates as a not-for-profit and has a big reach, awarding more than 10,000 degrees annually and supported by 285,000 alumni. Full Thread Here>>>
On the alert for contacts at FIGS, the clothing company? This discussion will help. Full Thread Here>>>
Have you been looking for a lead on Planet Fitness openings? Full Thread Here>>>
Do You Know?
Cohort is reaching out for the agency of record for Sunbeam. Full Thread Here>>>
Does anyone work with Publix and have email or a direct phone number for the marketing team or agency? Full Thread Here>>>
Looking for a contact for BP in Houston. Full Thread Here>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code.
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