Buntin Out-of-Home Media Kicks Off
Nashville SC’s Inaugural Season Ticket Sales
Nashville – Imagine driving down the road and noticing a gigantic soccer ball being kicked off of a billboard. That’s exactly what you will see while driving around downtown Nashville. Buntin Out-of-Home Media executed an inflatable 3D soccer ball to headline an OOH campaign for Nashville’s newest professional sports team. Nashville Soccer Club’s inaugural MLS season kicks off in 2020.
Nashville SC turned to The Buntin Group to develop an integrated campaign to generate awareness and excitement around the teams arrival to Nashville while promoting season ticket sales for the 2020 season.
The OOH campaign consists of bulletins, posters, roadside digital and transit shelters across the entire city. However, the main event of the campaign features dueling billboards located in one of the highest traffic areas in Nashville and adjacent to Nissan Stadium, home of the Tennessee Titans NFL team. The right hand bulletin has a 15 foot soccer ball being kicked by a Nashville SC player across the interstate to a left hand bulletin that reads, “Are You Ready for Futbol?”
Buntin VP, Channel Management, Bryan Kemp commented, “It’s always exciting to execute a unique creative idea for a client, especially a professional sports team. We strategically placed the 3D inflatable ball on one of Nashville’s largest bulletins (20×60) that just happens to have the Nashville skyline and Nissan stadium as the backdrop. The placement is absolutely perfect.”
Watch the installation of the soccer ball⇒ Buntin OOH Nashville SC
Buntin Out-of-Home Media was founded in 1987 and today has more than 5,000 facings under contract for leading national brands.