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OOH in Cohoot — Reveals Big Spenders and New Ads

Key Agency & Client Side Insights Strictly for OOH Sales People

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OOH in Cohoot 

Cohoot is the anonymous forum for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

We’ve surfaced some of Cohoot’s best OOH insights from this past week here…


Big spenders
Several sellers in Cohoot are working on putting together a list of the top 5-10 agencies spending big money on OOH. Some of the usual suspects like Rapport, Kinetic and Publicis have been mentioned, but there a couple of surprise agencies being mentioned as big spenders as well.  Full Thread Here>>>

New ads across the nation
With more than 1,000 pairs of eyes across the U.S., Cohoot sellers have decided to crowdsource a list of the newest advertisers in their respective markets. From Verizon’s Visible Phone Service ads in Denver to Livea Weight Loss in Minnesota, sellers are chiming in from Coast to Coast.   Full Thread Here>>>

Lead Wall
Dosist OOH is purchased through Adquick.  Full Thread Here>>>
Postmates is at Noble People. Contact shared.  Full Thread Here>>>
Horizon has a dedicated programmatic OOH department (HX).  Full Thread Here>>>
Fifth Third Bank is handled by Empower Cincinnati.  Full Thread Here>>>
Starz is with Kinetic. Contact shared.  Full Thread Here>>>
List of agencies currently using DOmedia .  Full Thread Here>>>
Milkmoney client direct contacts.  Full Thread Here>>>
Broadway shows. Many handled by AKA. Spotco has some too.  Full Thread Here>>>

Small but scrappy
Independent billboard vendors often aren’t included on RFPs by default, which leaves sellers to find creative and/or scrappy ways to be added.  Some seller suggestions include: relationship building, sending chocolates, GeoPath audits and more…

Full Thread Here>>>

Do you know?

Who’s buying OOH for the IL Dept of Transportation?   Full Thread Here>>>
Client direct contact for LA’s Department of Health?  Full Thread Here>>>
Who handles OOH for Hershey?   Full Thread Here>>>
Contact at Mindshare LA for Allergan (Restasis)?   Full Thread Here>>>

Want an invite to Cohoot?

​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code. 

 

 

 

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4 Comments
  1. Jean-Paul S Gedeon says

    Your content keeps getting better and more value

  2. Mary Jo Pittera says

    LOVE IT and THANK YOU MY FRIEND 🙂

  3. Bill Board says

    Thank you Mary Jo. I am hearing from many throughout the country OOH sales large and small that Cohoot is providing credible contacts and opportunities which before took months. Happy to hear it works for you.

  4. Bill Board says

    We appreciate the encouraging words, Jean-Paul. OOH Today is a continuing work in progress and always open to listening and learning. We have a tremendously generous Industry in OOH and everyone’s support, like yours, is quite rewarding! Thank you.