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OOH Agency Today — RP3

Strategy is their GPS, Creative is their Driver, Culture is their Fuel

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OOH Agency Today — RP3

Strategy is their GPS, Creative is their Driver, Culture is their Fuel


by Will Farmer
Media and Communications Manager, OOH Today



RP3 is a creative agency in the D.C. metro area focused on building new ideas, technologies and experiences. They forge meaningful connections between people and brands, creating opportunities that propel businesses forward. Under the leadership of Beth Johnson and Jim Lansbury, RP3 has grown into one of the region’s most respected creative agencies.

They’re fortunate to work with a variety of forward-thinking clients who are as passionate as they are about creating opportunity for their organizations, their customers, and their stakeholders. Current clients include Norfolk Southern, Giant Foods, ABC Fine Wine & Spirits, Children’s National Health System, and more.


We spoke with Michael Rosenthal, who is the marketing manager at RP3. He gave us some additional insights into the culture at RP3, as well as a look into their most recent out of home campaign. Here’s what he had to say:  


Insights from Michael Rosenthal,
Marketing Manager at RP3 Agency



Mantras we live by…

We create at the speed of culture.

Because when customers consume in real-time, marketers need to act in real-time. That’s why we live to collaborate, to think, to test, and to make – without being afraid to break.

We work in the category; we don’t do category work.

Healthcare. Retail. Travel and Hospitality. We know a lot of categories. Instead of falling back on old conversations, tired language and stale solutions, we’d rather rethink, redefine and reframe the challenge into one you can win on your own terms.

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From good, comes great.      

Great work works. It’s really that simple. And to reach great requires only one thing – starting with good. A good partner, a good insight, and a good idea. It’s that kind of creativity that drives better business.

Our Capabilities Include…

Strategic Planning

We believe there are two parts to “Strategic Planning.” Strategy, which informs the business. and Planning, which inspires the communications.


We are idea-led, campaign-driven makers who create culturally inspired work.


The content lab is our in-house content production studio created to meet the demands of our clients who need high-end content without the barriers of big budgets and lengthy timelines.

Media Planning and Buying:  

By analyzing a wide range of data, we create actionable insights and meaningful connections with audiences, reaching them through the right combination of paid, earned, owned and shared media channels.

Here’s a recent OOH campaign that we are really proud of…

ABC Fine Wine & Spirits – Always Be Celebrating

ABC has been Florida-family-owned for over 80 years. Looking for a creative refresh, they turned to us for a new outdoor campaign consisting of 45 billboards in target markets across Florida. The mission: gain market share for holiday purchases while establishing the brand as the resource that Florida turns to for fine wine and spirits.


Equipped with a new voice, ABC was able to demonstrate they KNOW that it’s anything but normal in Florida.






Marketing & Advertising

Company size
25-50 employees

Bethesda, MD

Privately Held


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