9/11 Day’s UNIITE Campaign Mobilizes a New Generation Through Donated OOH Media

Talon helps secure $1M+
in donated OOH for 9/11 Day

9/11 Day’s UNIITE Campaign Mobilizes a New Generation
Through Donated OOH Media

To help nonprofit organization 9/11 Day inspire a nationwide movement of service and community action, Talon partnered with agencies INNOCEAN and David&Goliath to secure more than $1 million in donated out-of-home media space across the U.S.

The pro bono campaign supported 9/11 Day’s UNIITE initiative from late August through September 13, encouraging Americans to honor the legacy of 9/11 through acts of kindness and service. As part of the effort, Talon also secured a special Times Square Moment of Silence activation, with participating screens observing one minute of silence at 9:11 a.m. on September 11, creating a powerful shared moment of remembrance in one of the world’s busiest public spaces.

The campaign demonstrates the OOH industry’s collective ability to turn media inventory into a force for social good, amplifying a message of unity, service and remembrance at scale.