OMA’s Best of Outdoor | April
The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send OMA your campaign!
The power of simplicity
Australia: NRMA’s latest campaign for Single-Item Insurance plays with scale and negative space to make for a really simple yet high-impact campaign. The creative displays one small, sentimental object centered in a large blue billboard, with the tag line “That one thing,” inspiring everyone think about “their” one thing.
Creative: Bear Meets Eagle On Fire
Media agency: Initiative
Out of Home: JCDecaux
Halo hits the streets
Australia: The highly anticipated Paramount+ game-turned-series, Halo, could only be launched on a multi format Out of Home campaign. Bus shelter wraps, roof banners, neon lighting and reverse printing techniques all work to immerse commuters in the world of Halo.
Creative: Paramount Group
The Grand Prix returns to Melbourne
Australia: Kayo Sports has taken over a tram shelter, in celebration of The Australian Grand Prix returning to Melbourne after a two-year hiatus. The tram shelter takeover includes a full station wrap and screens that play the F1 race highlights to passersby. The campaign also included digital displays around Melbourne.
Creative: Saatchi & Saatchi
Plates fill when the sun sets
UK: Tesco marks Ramadan with a campaign designed to honor everyone fasting. The digital display showed empty plates that gradually fill up as the sun sets. Highlighting Iftar, the evening meal that signifies the end of the daily fast.
Creative agency: BBH London
Bring in the Minions
UK: Employing ‘Despicable Me’s’ Minion army, Sky Broadband touted their fast internet with this eye-catching creative. Pop-up slides and special build signage provide the perfect backdrop for the dramatic and silly minions.
The Outdoor Media Association (OMA) is the peak national industry body that represents most of Australia’s traditional and digital outdoor media display companies and production facilities, as well as some media display asset owners.
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