Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

Of Rockstars, Quarterbacks and OOH Operations Crew

QB's Gets all the Glory

10 1,021
billboard worker welding at height on billboard
Reggie Paschal, Operations Manager at Lamar Advertising Kansas City

OOH…Here’s One Thing

by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company

My friend Bill Board, was kind enough to invite me to write a periodic #OOH column.  Since I am a man of few words, I promise to keep my riffs short and focused on one thing.


The Quarterback Gets all the Glory

‘Cause we all just wanna be big rockstars 
And live in hilltop houses, drivin’ fifteen cars Nickelback

‘Cause we all just wanna be big rockstars 
And live in hilltop houses, drivin’ fifteen cars’  —Nickelback

Whether its Joe Namath, John F. Kennedy, Julius Caesar, Attila the Hun, Alexander the Great, Robert E. Lee, or Tom Brady, do you ever notice that the individual gets deitized, not the team?  Ever wonder who was in charge of supplying Julius Caesar’s massive army with food on their far off campaigns?  Pretty important right?  I Googled it. Nothing came up.  Anyone remember the name Norman T. Kirk?  He led the 49,917 male surgeons and the 83 female surgeons during the second world war.  Everyone remembers Patton.  Head of fuel supply for the Third Army…not so much.  (Ironically, Patton did run out of fuel during his push through France).

Do we do the same thing in the outdoor business?  You are darn tooten.  I have had the opportunity to visit hundreds of outdoor operations over the years.  I usually get a chance to meet with the management team, and sometimes have the chance to meet with the cracker jack sales executive.  Every so often, especially if it’s a fast growing company, I get to spend a little time with the head of leasing.  The operations crew…not so much.  Why is that?  Because they don’t wear ties and sometimes don’t have fancy degrees?  Or because they don’t make the cash register ring?  While not given much street cred, I would postulate that the operations crew on the outdoor team is as important as the chef at the restaurant…meaning very important!  They are, like the chef, critical to making the product, getting it to its destination, getting it there on time and making sure it’s picture perfect.  How hard is it to hang a piece of vinyl, right?  Try doing it on a 10 degree day, with 30 mile an hour wind in your face on a 20′ x 60′, 150 feet in the air…and hopefully, properly tied off!   Oh, and it needs to be up by 8 AM, so to avoid rush hour traffic you need to start your route at 4 AM.

When you add up all the things the ops people do to make the rest of us look good, you begin to realize these guys are the unsung heroes of the outdoor advertising business.  I have had the good fortune to meet a few of them, and to the man (sorry to say that I have yet to meet an operations woman…strange huh?), they are humble, loyal and incredibly hard-working.  My guess is there are very few that you wouldn’t mind sharing a fox hole with.  So, as we wake up on just another Monday morning and go through the weekly drill of figuring out what the heck has to get posted and where are we behind, lets give these guys a slap on the back and let them know how critical they are to the team and how thankful we are to be able to work alongside them.  Just saying….

In comments below, Give recognition, add the name(s) of your unsung OOH Operations heroes. 

 the unsung heroes of the outdoor advertising business.

PS – Ran across this quote during my research for this article.  Loved it and thought I would share it:
“A good solution applied with vigor now is better than a perfect solution applied 10 minutes later.”
General George S. Patton.

Jim Johnsen


Securities transacted through StillPoint Capital Member firm FINRA/SiPC





- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. Dee Greene says

    A huge Thank YOU for this article. I’ve been in the business now for over 14 years, have done everything but Sales. My passion is operations and operational support. I’m here at the office when our guys call and need anything. I have the utmost respect for our guys in the field. We currently have 2 men that have work through so many acquisitions and over 40 years. they keep plugging along!
    Please do a article on Administration and RE support.
    Have a great day!

  2. Grey vick says

    I want to say thanks to Andrew stonerock – he runs all the operations in north and South Carolina for us. cant quantify the asset value of a loyal operations team like these guys.

  3. Bill Board says

    Thanks Grey Vick of Grey Outdoor. We can not do it with out them nor thank them enough!

  4. Bill Board says

    We appreciate the comments Dee. Ops crew are invaluable! As are the Ad and support. We’ll take your suggestion under consideration and put it to story soon! Thank you!

  5. Andrew Lewis says

    Thank you Mike O’quain in Lafayette, La and Chris Jay in Mobile, AL. You guys are a lease managers best friend! Thanks for all you do for the company, clients, and landowners!

  6. Bill Board says

    Thank you for the share Andrew Lewis

  7. Scott Furcolow says

    These guys are the unsung heroes of of the plant. If you are an operator and don’t regularly let them know how appreciated and how important to the business they are, start doing so today. Appreciate you writing this Jim!

    Big thanks to Bo Martin and his gang for making my life (and my AEs) much easier!

  8. Jim Poage says

    I have always said that Operations is where it all begins. They take ideas and turn them into reality. I salute and respect all the hard working men and women that work in Outdoor Operations departments.

  9. Bill Board says

    Jim Poage, as the guy who trains them and keeps them safe, thank you for your message!

  10. Bill Board says

    Scott Furcolow, thank you for sharing and caring comments!

%d bloggers like this: