Of Rockstars, Quarterbacks and OOH Operations Crew
QB's Gets all the Glory
OOH…Here’s One Thing
My friend Bill Board, was kind enough to invite me to write a periodic #OOH column. Since I am a man of few words, I promise to keep my riffs short and focused on one thing.
The Quarterback Gets all the Glory
“‘Cause we all just wanna be big rockstars
And live in hilltop houses, drivin’ fifteen cars Nickelback
‘Cause we all just wanna be big rockstars
And live in hilltop houses, drivin’ fifteen cars’ —Nickelback
Whether its Joe Namath, John F. Kennedy, Julius Caesar, Attila the Hun, Alexander the Great, Robert E. Lee, or Tom Brady, do you ever notice that the individual gets deitized, not the team? Ever wonder who was in charge of supplying Julius Caesar’s massive army with food on their far off campaigns? Pretty important right? I Googled it. Nothing came up. Anyone remember the name Norman T. Kirk? He led the 49,917 male surgeons and the 83 female surgeons during the second world war. Everyone remembers Patton. Head of fuel supply for the Third Army…not so much. (Ironically, Patton did run out of fuel during his push through France).
Do we do the same thing in the outdoor business? You are darn tooten. I have had the opportunity to visit hundreds of outdoor operations over the years. I usually get a chance to meet with the management team, and sometimes have the chance to meet with the cracker jack sales executive. Every so often, especially if it’s a fast growing company, I get to spend a little time with the head of leasing. The operations crew…not so much. Why is that? Because they don’t wear ties and sometimes don’t have fancy degrees? Or because they don’t make the cash register ring? While not given much street cred, I would postulate that the operations crew on the outdoor team is as important as the chef at the restaurant…meaning very important! They are, like the chef, critical to making the product, getting it to its destination, getting it there on time and making sure it’s picture perfect. How hard is it to hang a piece of vinyl, right? Try doing it on a 10 degree day, with 30 mile an hour wind in your face on a 20′ x 60′, 150 feet in the air…and hopefully, properly tied off! Oh, and it needs to be up by 8 AM, so to avoid rush hour traffic you need to start your route at 4 AM.
When you add up all the things the ops people do to make the rest of us look good, you begin to realize these guys are the unsung heroes of the outdoor advertising business. I have had the good fortune to meet a few of them, and to the man (sorry to say that I have yet to meet an operations woman…strange huh?), they are humble, loyal and incredibly hard-working. My guess is there are very few that you wouldn’t mind sharing a fox hole with. So, as we wake up on just another Monday morning and go through the weekly drill of figuring out what the heck has to get posted and where are we behind, lets give these guys a slap on the back and let them know how critical they are to the team and how thankful we are to be able to work alongside them. Just saying….
In comments below, Give recognition, add the name(s) of your unsung OOH Operations heroes.
the unsung heroes of the outdoor advertising business.
PS – Ran across this quote during my research for this article. Loved it and thought I would share it:
“A good solution applied with vigor now is better than a perfect solution applied 10 minutes later.”
General George S. Patton.
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