Out Of Home Today is the leading source for news and information on the out of home industry.

- Advertisement -

Moving Walls Getting jekio With World’s 3rd Largest OOH Market

0 126


message for Circle Graphics

Moving Walls to Power “MASTRUM” – A Game-Changing Platform by jeki to Revolutionize OOH Advertising in Japan

Tokyo— Moving Walls has announced a partnership with JR East Marketing & Communications Inc. (jeki) to launch a technology platform that will automate all Out-of-Home (OOH) advertising across Japan. The platform powering “MASTRUM,” has been developed by Moving Walls, a global OOH enterprise software provider and has been customised specifically for the Japanese market.

Moving Walls’ technology uniquely automates all OOH media processes. The company brings years of know-how and experience from deploying whitelabelled enterprise software on private cloud environments to maintain privacy.

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand. This will enable highly efficient, high-value-added buying of digital signage and other types of OOH advertising across Japan. Moving Walls has also customized jeki`s implementation to ingest first-party data that will be used for planning and effectiveness measurement.

Japan’s OOH advertising market is already the world’s third largest in terms of estimated spending. With this launch, jeki plans to expand the scope of media they handle to include other railways and outdoor media. The Moving Walls platform includes solutions for the buy side – planning, activation, and campaign measurement. The company also provides supply side solutions including inventory and campaign management through their subsidiary Location Media Xchange (LMX).

The concept of “MASTRUM” was inspired by constellations, a word coined from the Latin word “astrum,” meaning “constellation” or “celestial body,” and “Media” or “MarketPlace. The platform aims to create various forms of communication by connecting myriad forms of media to jeki’s media marketplace.

According to Ryoji Akaishi, President and Representative Director of East Japan Planning Inc., “We selected Moving Walls, from among several leading ad serving platform vendors, as our ideal technology partner to create the largest marketplace for all types of OOH. By customizing Moving Walls’ platform, jeki will be able to offer new services based on its long-accumulated expertise in transportation advertising and its unique perspective. We aim to become one of the largest marketplaces in Japan with an abundant inventory while networking nationwide, including OOH in the city, beyond the railroad domain. We also believe that through the automation of advertising transactions we can provide opportunities for efficient and visible advertising transactions.”

Meanwhile, Srikanth Ramachandran, founder and group CEO of Moving Walls, said, “We are very proud that Moving Walls has been chosen as the technology platform to help launch what will be jeki’s largest automated ‘all-OOH’ market.” Moving Walls has created a dedicated project team to localize and customize our technology, including delivery on a private cloud instance, guaranteeing the highest level of service to jeki.”

With this launch, jeki aims to revolutionize Japan’s OOH advertising market, making it more efficient, accountable, and measurable, while also increasing the value of the domestic OOH market.

Moving Walls is a media technology group with a presence across four continents and seven markets. Its supply-side subsidiary, Location Media Xchange (LMX) automates media owner processes and equips their assets with capabilities for enhanced and efficient delivery of OOH media.

jeki was established in 1988 as the first strategic subsidiary of East Japan Railway Company. Although sometimes perceived as East Japan Railway’s house agency or a management company specializing in transportation media, jeki is a general advertising agency that derives 70% of its total revenue from clients outside the group。It also manages digital platforms, content and other businesses for government agencies and other organizations.

For the LOVE of OOH! Please subscribe


- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: