Modern Restaurant Management on Outdoor Advertising
OOH Advertising Advances Enable QSR
Advances Enable QSR
To Target Audiences and Drive Traffic
Kym Frank, President Geopath, is a relentless advocate promoting OOH. This time with the quick service restaurant industry. (QSR)
“The opportunity presented by OOH advertising today is radically different than what it was even a few years ago.
The availability of more granular audience measurement is also making it possible for buyers and sellers to better understand how to reach people who have visited a QSR restaurant ten or more times in the last thirty days in New York City, for example, or who have visited a Chick-fil-A location for lunch in Atlanta during the last 30 days.”
“Through digital OOH ads,
marketers can change the visual content of an advertisement “
“Through digital OOH ads, marketers can change the visual content of an advertisement based on real-time traffic and weather feeds, social media conversations, mobile geo-targeting and more.”
See her recent comments with Modern Restaurant Management.
4 minute read here⇒OOH Advertising Advances Enable QSR To Target Audiences and Drive Traffic