Marshall, Mo. – Marshall Outdoor, a go-to advertising source for local businesses in Central Missouri, announced today the sale of its digital Outdoor advertising assets to Lamar Advertising Company.
Marshall Outdoor was founded in 2012 in Saline County, Missouri. Marshall Outdoor was represented by Tyler Hartman of Drachman M&A Co. with Jennifer Sloane serving as legal counsel. Terms of the deal were not disclosed.
Marshall Outdoor Owner, Gabrielle Huston, said her business started out of a desire not only to help the local business community, but to add aesthetically pleasing media assets to help modernize the local advertising ecosystem.
“Originally, our focus was to help clean up and modernize a busy intersection in Saline County that also happened to be the entrance to the Marshall downtown square. By utilizing digital out-of-home displays as the catalyst, we were able to help transform that intersection into a bright and welcoming space for businesses to communicate directly with their audience,” Huston said. “We were also able to provide a new media option for local businesses with concrete performance metrics. Marshall Outdoor was a success, and we know our advertisers will be well cared for by Lamar.”
Drachman M&A Co. CEO Max Drachman said Marshall Outdoor is the kind of rural success story many entrepreneurs experience in the out-of-home space.
“Marshall Outdoor targeted the corner of ‘Main Street and Main Street’ in small markets in Missouri, and they created the leading media outlet for businesses in the area,” Drachman said. “Gabrielle Huston started a successful enterprise that served its community and helped other local businesses spread their message. We were honored to represent her in this transaction.”
About Drachman M&A Co.
Drachman M&A Co. is a boutique firm focused on Mergers and Acquisitions of Outdoor Advertising and Tower assets. We provide guidance and strategic advice from a position of total transparency and complete alignment with the goals of our clients. Drachman M&A Co. is built on a foundation of trust, confidentiality, and integrity coupled with a reputation for persistence and delivering results for clients.
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