Liquid Outdoor Media Selects Vistar Media
the future of OOH is programmatic
Liquid Outdoor Media Selects Vistar Media As Programmatic Supply-Side Platform and Ad Server
New York, New York — Liquid Outdoor Media, a leading full-service outdoor advertising company based in New York, today announced a partnership with Vistar Media to provide programmatic technology. Liquid Outdoor will leverage the Vistar Ad Platform that encompasses the supply-side platform (SSP) and ad server. Liquid Outdoor’s unique digital kiosks are located in open-air, live, work, play environs, that feature upscale retail, entertainment, dining and luxury housing.
Located across six U.S. markets (with additional markets under development) there are over 100 Liquid Outdoor interactive screens available through the Vistar SSP. This will enable buyers to purchase Liquid’s inventory programmatically, through the open exchange or private marketplaces, while the ad server will streamline sales and ad operations to maximize revenue across their entire network.
“The future of out-of-home is programmatic and Vistar has built the leading technology to ensure we are optimizing our inventory and showing the right ad at the right time”, said Patrick Sherry, Managing Partner at Liquid Outdoor. “The Vistar SSP will make our screens accessible to the world’s leading brands, agencies and omnichannel DSPs with technical expertise and reliable support.”
“We are always looking to bring on more unique inventory that buyers want to access”, said Eric Lamb, VP of Publisher Solutions at Vistar Media. “Liquid Outdoor’s screens are particularly relevant at this time with more people heading to life-style centers for dining and entertainment due to COVID-19 limitations.”
About Vistar Media
Vistar Media is a geospatial technology company bridging the space between advertising ecosystems and consumer movement patterns. Founded in 2012, Vistar created the first and only universal marketplace for out-of-home media, building a programmatic platform that has been widely adopted by buyers and sellers. Vistar provides marketers with unprecedented access to consumers at the right place and right time, through a data agnostic system for analyzing consumer movement patterns and activating cross-screen mobile and OOH media.