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Jacob Tyler —OOH Agency Today

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OOH Agency Today— Jacob Tyler

by Sarah Druhan, OOH TODAY Journalist

At California-based brand agency Jacob Tyler, honesty isn’t just part of the job—it’s a way of life. That’s why they bring the attitude that they do: applying straightforward, data-driven approaches to campaigns that are just as out-of-the-box creative. Backed by two decades of experience and by an intense devotion to their clients—they’ll pick up the phone anytime, anywhere—Jacob Tyler’s determined yet friendly personality makes it stand out in the often crazy world of OOH. Today, we talk to them about what they do, and why they love it.

  • Please tell us about Jacob Tyler.
    Jacob Tyler is a global integrated brand experience agency. We are full service in traditional and digital marketing, and love building and marketing brands. Founded in 2000 in San Diego by Les Kollegian, we have a staff of of over 75 people in a combination of remote full-time and contractors. We have shifted since Covid to mostly a remote national workforce.
  • What would you like brands and the OOH Industry to know about your shop?
    Every team member has over 10 years (no juniors on staff) of experience in our organization. We operate fast and furious to get the job done efficiently and effectively. 
  • Do you work with clients directly and/or through agencies? What is the percentage breakdown?
    Most of the work we do is directly with clients. However, over time, other agency partners often reach out for creative support and we are always willing to help the best we can.
  • Any comments or suggestions for OOH reps in approaching or working with your company?
    Be prepared for complete honesty and integrity. We are not afraid to tell you when you have spinach caught in your teeth. We only do the work if we believe it is going to work.
  • Jacob Tyler seems focused on ‘trimming the fat’ of campaigns, as well as ‘[kicking] clichés to the curb.’ How has this approach helped you in your advertising work? What are some specific strategies you use to think outside of the box when you might feel stuck?
    Our approach is typically data based but we are not afraid to take chances and see if we can create new campaigns that may not be what others would expect. It’s difficult sometimes to convince clients to follow along, but once we split A/B test out ideas and then optimize for conversion, we usually see really great results. The key is to differentiate and make waves.
  • What is your most memorable new business pitch?
    YMCA. At the time we were very small, and they wanted to see that we were a large agency. We could do the work, and the amount of people that we staffed internally didnt matter. So for our big pitch, we invited all of our friends to come work for 2 hours in our office for free lunch. We had about 30 people show up with their laptops and it impressed the client. We won the account, and all went well. It just goes to show you: size doesn’t matter.
  • What differentiates your business from others?
    We ONLY have seniors doing the work. Period. Most agencies have the seniors sell and the juniors manage and execute. This leads in many cases to wasted time, money, and upset clients. Every client also has direct cell access to the team and CEO. (Were also better looking…ha ha!)
  • How do you obtain new business?
    e have been in business a long time so we have many referrals from current clients as well as agency partners. Fortunately, we very rarely cold call or reach out to new businesses

o Please share new business contact information.
jeff@jacobtyler.com, tom@jacobtyler.com, les@jacobtyler.com

  • Discuss or share OOH campaigns by your shop.
    We have done campaigns in many different verticals including consumer goods, hospitality/casinos, services, attractions and more.
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