Is OOH really being purchased Programmatically?
Programmatic media buying, the buy happens via software in an automated manner, which allows for efficiencies such as one consolidated dashboard, faster turnarounds, and real-time optimization.
Association of National Advertisers reports that 23 percent of (700 client marketers and 250 agencies) ANA members responding to a member survey, cited using programmatic technology to buy digital OOH media. Another 7% cited using it to buy conventional outdoor media, such as billboards and signs.
Read the article click here- Media Post on ANA Programmatic Media Buying Report
What OOH Today wants to know:
1. On the operator side, who is receiving OOH programmatic buys?
2. Agency, buying services, who is making programmatic OOH buys?
3. Is it working out successfully for you?
Please share in comments or send us a note to BillBoard@OOHToday.com.
We will keep you anonymous.