Geopath geekOUT Facts: of the holiDAY!
Bubbly Facts Celebrating OOH
Champagne/ sparkling wine facts!
- Of the top 20 Counties overindexing in Champagne/Sparkling Wine consumption, 8 are located in the Washington, D.C. Metropolitan Area
- A popped cork can reach speeds of over 39 MPH. Be careful.
- The person credited for the creation of champagne in 17th century France was a Benedictine monk named Dom Pierre Perignon.
Kym Frank, President of Geopath shared a Geopath geekOUT, via the holiday message below on a New Year’s Eve subject many of us will find part of our Holiday; Champagne and sparkling wine.
A message from Kym Frank below.
Happy New Year to our out of home friends! We hope that 2017 was a great one and that 2018 will be even better.
No doubt, many of you will be celebrating with a glass of bubbly to ring in the new year. In fact, approximately one out of every $5 spent on champagne/sparkling wine every year is spent in the month of December.
While perusing the geekOUT library at Geopath, I learned that there are certain areas of the US that are more likely to enjoy a glass of champagne throughout the year than others. Here is a county-by-county map showing the index of people who drink Champagne and sparkling wine across the US, with the counties that overindex in red.
I was surprised to learn that my home county is nestled well within the top 20 – an honor for which I will take no credit.
One of the great things about Champagne is that it is remarkably low carb, with less than two grams per glass.
Also great? People who drink Champagne are 16% more likely than the total adult population to say that they’ve noticed an OOH advertisement in the last 30 days. They are 10% more likely to say that advertising helps them learn about the products that companies have to offer. And for every additional glass of Champagne they consume, they are 20% more likely to say, “You are the greatest! No. Really. I mean that. You’re like a brother to me, man,” to the person next to them. (Not a scientific fact.)
So at midnight on Sunday, tip a glass of the bubbly to 2018, to our unblockable, powerful medium, and to that random-person-turned-best-friend who is standing next to you at the party!
In the New Year, may your right hand always be stretched out in friendship but never in want.
-Traditional Irish toast
Happy New Year!
Sources include ESRI and Simmons
Maps, tables, data, infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. To become a Geopath member, visit: http://geopath.org/membership/.