GSTV Appoints New Chief Marketing Officer
GSTV Appoints Steve Ochs as
New Chief Marketing Officer
DETROIT — GSTV, a data-driven, national video network delivering targeted audiences at
scale across tens of thousands of fuel retailers, today announced the appointment of Steve Ochs as
Executive Vice President and Chief Marketing Officer (EVP/CMO). In this role, Ochs is responsible for the
company’s marketing, communications and brand design teams and functions, setting strategy and
overseeing all marketing operations.
Ochs brings more than 20 years of professional experience in leadership positions across marketing,
sales, digital media and business development at companies that span technology, music, broadcasting,
and entertainment. Prior to joining GSTV full time, Ochs served as Senior Vice President, Brand
Marketing and Creative, at National CineMedia (NCM), where he headed up the NCM consumer brand
group focused on marketing, brand story and content development for theatrical and digital platforms.
“Steve brings with him an ideal combination of leadership experience, marketing expertise, industry and
sales knowledge, and passion, that will help GSTV to continue our business acceleration and shape our
story to partners and consumers,” said Sean McCaffrey, President and CEO, GSTV. “I’m thrilled to have
Steve join GSTV, to lead our marketing team and build increasingly valuable and impactful programs for
brands across our national platform.”
During his tenure at NCM, Ochs managed a 45 member team and spearheaded several multimillion dollar,
multi-platform marketing and content deals including the “Noovie Backlot” content partnership with Disney – NCM’s first content partnership with a studio; a marketing collaboration with AT&T to launch “Ticket Twosdays” across AMC, Regal and Cinemark; and a film festival-based (Sundance, Tribeca)
branded content partnership with Hyundai (“What Drives You”). In 2020, he was awarded as a Top 100
Prior to that, Ochs ran his own marketing and digital strategy firm, Rocket Science Industries, working
with clients such as Mattel and Disney’s Hollywood Records. He previously served as SVP of Digital
Integrated Marketing, for MTV Networks Music & LOGO group, driving partnerships with major movie
studios, including Paramount Pictures and Warner Bros. Pictures Group, and leading digital marketing
partnerships. Before joining MTV, Steve developed, executed and sold marketing and programming brand
partnerships for Yahoo!, Inc. in its music division with brands like Pepsi, Verizon Wireless and Samsung.
He began his career working at Capitol Records with artists like Beastie Boys, Radiohead and Foo Fighters
Ochs holds an MBA in marketing and finance from The Wharton School, and a BA in political science from
“I’m excited to join GSTV during a time where the company is seeing continued growth and credibility as a reliable and trusted source for advertisers wanting to engage with consumers on the go,” said Steve
Ochs. “As the media landscape continues to evolve, companies’ like GSTV will play a unique, and
important role to advance the market beyond traditional media buys. At the same time, I look forward to
working with the entire GSTV team to engage our retailer and consumer bases more deeply. That combin-
ation of partner brands, consumers and retailers will be a powerful growth engine for the company.”
The GSTV network currently is located across more than 25K locations and growing, and reaches 92MM
unique viewers a month.
GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of
thousands of fuel retailers. Reaching 1 in 3 American adults monthly, GSTV engages viewers with full
sight, sound, and motion video at an essential waypoint on their consumer journey. Visit gstv.com
Help us Help You by keeping an Independent Voice for OOH.
If you read OOH Today via LinkedIn thank you, to ensure you never miss a post
and keep unconstrained speech for the OOH/Billboard Industry,
click here to ⇒Subscribe to OOH Today.