Geopath Market Spotlight – Green Bay DMA
GeekOUT Fast Fact Friday
by Brian Schopper, Marketing Manager, Geopath
For today’s GeekOUT Fast Fact, let’s take a look at a market nestled in the arm of Lake Michigan – the Green Bay DMA.
Green Bay is famously home to the Green Bay Packers, but did you know that the Packers are owned by the fans? In fact, the Green Bay packers are the only community owned, non-profit professional sports team in the United States! Green Bay is actually the smallest city in the US that hosts an NFL team.
The Green Bay area is the oldest-settled community in Wisconsin, dating back to 1764. Additionally, the first US Post Office in the state was established in Green Bay in 1821. The Fox River, which runs through the city, actually flows North – it is one of roughly 60 rivers globally that flow North!
Let’s take a look at some specifics about the OOH media in this market.
According to Geopath Insights, there are more than 2,500 spots measured by Geopath within the Green Bay market, which generate over 140 million impressions each week! Additionally, this market has a population of 1.2 million, and nearly 1/4 of all commuting trips within the DMA take 30 minutes or more.
For more insights on the Green Bay DMA, please see our 2021 DMA infographic below.
Next, let’s look at who is spending in OOH within the DMA for Q2 of 2021.
It’s interesting to note that several local advertisers appear in the top OOH spenders in the market. There are some well-known national brands who do appear in this list, but there is a clear regional focus in OOH spending in this area. Multiple local auto dealerships and food/convenience chains appear in the top spenders here, underscoring the value that advertisers see in the local community.
Geopath has compiled OOH advertising spend data for Q2 of 2021 sourced from Kantar for the DMA, as well infographics for this and all 200+ DMAs across the country. Both the OOH spending reports, and DMA Infographics can be accessed by Geopath members in our geekOUT Library. If you are not currently a Geopath member, please reach out to us on geekout@geopath.org to find out how you can access this information.
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