OOH They Said It Today – Greg Glenday
The best industry quotes we've heard or read.
In announcing the release of Lightbox’s new AR product, CEO Greg Glenday challenged DOOH advertisers to use QR codes to offer consumers a “magical experience,” beyond a basic website link or sign-up form.
”Consumers have accepted QR codes as the default frictionless digital interface with the physical world,” said Glenday. “The challenge now will be to make sure that they have a magical experience every time they scan. Video Out-of-Home has the fewest creative constraints of any video medium, so shame on us if we simply take an engaged consumer to a website or a sign-up form.”