Uber Selects Vistar Media as Programmatic SSP Partner
Vistar Media, the leading global provider of software for pDOOH, announced that it has been selected by Uber OOH, Uber’s digital cartop advertising network, as a new programmatic partner.
Uber OOH will leverage the Vistar SSP to allow buyers to purchase cartop digital inventory programmatically via an open exchange or private marketplace deals. By connecting with the Vistar SSP, Uber OOH inventory will now be available in the largest marketplace for programmatic OOH, accessible by multiple demand-side platforms including the Vistar Media DSP, Adelphic, MediaMath, Ubimo, Yahoo and more.
“By making our inventory available to a wider reach of marketers through the Vistar SSP, we will have a greater ability to connect buyers with their target audience while they are on the go,” said Garrett Spitzer, Product Lead, Uber OOH. “We are proud to partner with Vistar given the depth of its programmatic OOH expertise and breadth of its relationships across the industry.”
Uber’s OOH network of more than 3,000 screens features two-sided, internet-connected screens on the tops of participating drivers’ vehicles. These screens are located throughout Atlanta, Boston, Chicago, Dallas, Los Angeles, New York and Phoenix.
“Our ability to measure moving inventory the same way as non-moving empowers brands to understand the impact of their holistic DOOH campaigns, and has only increased the value of delivering messaging on vehicles as they move throughout urban environments,” said Arnie Rivera, Director of SaaS & Supply Sales at Vistar. “Uber’s inventory is the perfect addition to our platform, and we are excited to offer these high-impact screens to our buyers.”
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