For Salespeople ONLY in OOH— SellerCrowd
—Lululemon, Calvin Klein, PMX, Harry Potter, Horizon Milk
SellerCrowd—For Salespeople in OOH
SellerCrowd (formerly known as Cohoot) is the invite-only anonymous forum for media salespeople. Hundreds of sellers gather on SellerCrowd’s dedicated OOH channel to share inside info about advertisers and agencies.
Discover the hottest topics from the past week here…
Working Out & Looking Good
Demand for athletic apparel over the past year surged Lululemon’s growth and sales for both its women’s and men’s lines. E-commerce is a huge market for the company, with future plans to open more stores internationally and invest money in the newly acquired home fitness equipment maker Mirror. PMX LA is handling the OOH, and word is there’s a recent RFP sent out. Full Story Here>>>
Calling All Wannabe Wizards & Witches
Warner Bros. flagship Harry Potter themed store is set to open in the Flatiron building in NYC on June 3rd. Offering merchandise (some exclusive to the store), virtual reality experiences, and plenty of photo opportunities with props from the movies in fifteen different themed areas. @Ferry Subject is waving a magic wand and seeking a lead to contact. Full Thread Here>>>
Kickstarting Your Day with Impossible
Plant-based meat alternatives are making their way into breakfast to-go at many restaurants, including Jamba. The QSR chain paired up with Impossible Foods to debut the “Impossible Handwich” across all of its 725 locations in the US. @Nerve Ratings indicates boards promoting this new item are popping up in San Diego and is curious as to which agency is overseeing the buy. Full Thread Here>>>
From murals to billboards, Calvin Klein is all over the place lately. Intel from the crowd indicates some RFPs have been coming from MilkMoney, while there is also a direct buy through the client. Full Thread Here>>>
Going, Going, Gone
@Queue Lisbon surveys the crowd in this poll about proposal submissions. How many times do you follow up without getting any feedback before assuming the opportunity is dead? Full Thread Here>>>
😂 You’re the Father
Ah the cold email outreach, is what you write in the subject line yield good results? Some of the answers from fellow sellers are quite funny on this thread, such as the suggestion from @Punk Firms in the title above. However, in all seriousness, is keeping it short & sweet with a relevant hook always the most effective strategy? Full Thread Here>>>
Do You Know?
Does anyone have contact info for statewide pro vaccination campaigns in NY and Illinois? Full Thread Here>>>
Can anyone please share the Horizon Milk agency OOH digital contacts? Full Thread Here>>>
Anyone know the ooh agency for the Airtags? Full Thread Here>>>
Want an invite to SellerCrowd?
SellerCrowd is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to SellerCrowd.com and see if your work email will unlock one of our reserved invites.
Or contact Clay Gran at email@example.com and he can provide you with an invite code.