OOH Revenue Report for 2018 Q2
Increase is Good News
OOH revenues are up 4.7% in Second Quarter of this year compared to last year according to the Outdoor Advertising Association of American, OAAA. ⇐See the report from OAAA.
The $2.49 Billion in OOH revenues for the 2nd Quarter is total revenues, but this figure is not based on organic growth.
OOH Today asterisk or footnote to the report:
New faces which were added to the Industry in the Q2, and we can be sure they were added in terms of any new Digital OOH faces built during this time period. This additional OOH digital inventory on average, increases the total available revenue to the power of 8, as typically, one new digital sign build adds 8 segments of revenue potential to any OOH companies over all capacity. The new inventory skews reporting. Organic growth is growth that a company can achieve by increasing output and enhancing sales, as opposed to inorganic growth like growth from new builds, which did not exist by comparison in prior period.
Organic growth is growth that a company can achieve by increasing output and enhancing sales, as opposed to inorganic growth from new builds which did not exist by comparison in prior period.
Something to consider when reading through or understanding the revenue reporting.
Nevertheless, any increase is good news.
Listed in order of OOH spending, the top 10 advertisers in the second quarter were McDonalds, Geico, Facebook, Apple, Netflix, Chevrolet, AT&T, American Express, M&Ms, and Coca-Cola. os
New this year are advertisers Alienware, Dollar-Rent-A-Car, Icon, Indeed, LogMeIn, State Street Advisors, and Twizzlers.
Read the complete post from ‘Digital Signage Connection’ below.