Apple Backs News Racks with Clear Channel Outdoor
Digital Urban Panels Expand Out of Home Coverage
Clear Channel Outdoor, is selecting the best of the best of SF’s pedestrian audience,
introducing a new format network of 55-inch high-def LCD screens on the backs of newspaper racks. Installing in the land of technology, Apple was the initial advertiser with 50 faces. Over 60 faces are in operation with 100 projected by end of February.
Apple, Amazon and Google are among the biggest adopters of Digital Outdoor Advertising screens, according to the Outdoor Advertising Association of America.
Ryan Langan, a University of San Francisco assistant marketing and branding professor, said, It is “one more avenue, one more medium, one more touchstone for getting messages to advertisers target audience.”
Out of Home (OOH) is immune from the threat of being skipped or ad blocked, effectively reaching the younger population who are very skilled at avoiding advertising.