‘Caught’ —Jumping Billboards
7th Annual OOH Showdown
‘Twitter x Adidas’ and ‘Caught’ awards Branded Cities, in OOH Competition
Branded Cities recently won two awards at Advertising Club’s 7th annual OOH Showdown competition held at the Sheraton Hotel, Toronto. The competition recognizes and honors the best and most innovative Out-of-Home campaigns executed in Canada over the past year.
The press release is published below.
Two OOH best award winners, see video of each in links Click here ⇒ Caught and here Twitter x Adidas
Top Out-of-Home Campaigns at Ad Club’s 7th Annual OOH Showdown
Branded Cities and clients, CBC and Twitter x Adidas, named top Out-of-Home campaigns in respective categories at Ad Club’s 7th annual OOH Showdown
Toronto, Canada (November 2, 2018) – Branded Cities, a premier Out-of-Home (OOH) media company in North America, in collaboration with its clients, has won two awards at Advertising Club’s 7th annual OOH Showdown competition held at the Sheraton Hotel, Toronto. The competition recognizes and honors the best and most innovative Out-of-Home campaigns executed in Canada over the past year.
The OOH Showdown consisted of seven distinct categories, attracting submissions from a variety of top Canadian OOH media providers. Branded Cities took home two awards for the categories: Large Format Digital Billboard for CBC’s crime drama, Caught, and the Mobile Integration category for Twitter x Adidas’ #WorldCup campaign. Both campaigns incorporated digital displays at Yonge-Dundas Square, including Canada’s largest, the TEC Media Tower.
The Caught campaign was planned and purchased by media agency Initiative, a full-service global media agency built to grow brands through culture. Twitter x adidas was executed through DIVE Networks, integrating mobile capabilities that broadcasted live #WorldCup Tweets during quarter, semi and final #WorldCup matches on the OOH displays, including digital directories in CF Toronto Eaton Centre. The campaigns generated excitement and buzz in Toronto’s landmark, Yonge-Dundas Square and beyond, and saw impressive results.
“Each year the OOH campaigns submitted to Ad Club’s OOH Day competition become increasingly more creative and innovative, breaking through the cluttered media space,” states Bill McDonald, Vice President of Sales at Branded Cities Canada. “We are proud to share this recognition from Ad Club with our inspired clients, who not only leveraged the sheer size of our iconic media but embraced the power of Digital Out-of-Home and its unique capabilities to create unmissable, award-winning campaigns.”
“These awards are proof that combining iconic media and creative execution can drive powerful and winning outcomes. It also solidifies our position as an iconic, forward-thinking, and creatively flexible media owner,” states Ali Satchu, Vice President of Marketing at Branded Cities Canada.
In addition to winning the two awards, Branded Cities’ Ari Zagury was awarded Rep of the Year for his exceptional work with clients, iconic and leading brands, which leverage the high impact and brand building abilities of the OOH medium. For a list of all Branded Cities OOH campaign video submissions, please visit Branded Cities’ YouTube channel.
To break through the highly saturated crime drama category, CBC set out to promote their new title, Caught, with a disruptive media solution. CBC created a custom ad that moved the man on the run, David Slaney, across Canada’s largest connected and synced digital displays, a first in the country. Alongside a social media contest, the campaign generated remarkable results: Engaged over 200,000 viewers / 2,500 contest entries / 2,400% increase in search for “Allan Hawco” / At launch average minute audience (AMA) exceed goal by 21% / Increase share among millennials by 10%