The Billboard Beer Bikes Denmark
As part of “The Danish Way” campaign, Carlsberg beer teamed up with NOSSA, Initiative Media and JCDecaux/Portugal, to create a billboard with two moving bicycles. Cycling is the most popular means of transport in Denmark.
View the latest in Carlsberg’s OOH creative.
The top 10 Countries for Bicycling? click here⇒ Top 10 Country’s Bikes
More in Carlsberg Creative #OOH. Bus Shelter.
Another oldie but goodie, by Carlsberg, creating the billboard, which was the first in a line of surprising experiences for the Danish beer brand. The public was able to help themselves to a free, cold beer. Carlsberg staff were present all day to monitor events, safeguard under 18’s and make sure people were not abusing the billboard and drinking irresponsibly. See the videos below.
A second video of the crowd, the free ‘BEERBOARD’ attracted.
