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The Beer/Bike Billboard —Its a Danish Way

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The Billboard Beer Bikes Denmark

As part of “The Danish Way” campaign, Carlsberg beer teamed up with NOSSA, Initiative Media and JCDecaux/Portugal, to create a billboard with two moving bicycles. Cycling is the most popular means of transport in Denmark.

View the latest in Carlsberg’s OOH creative.

The top 10 Countries for Bicycling? click here⇒ Top 10 Country’s Bikes 

More in Carlsberg Creative #OOH.  Bus Shelter.

Another oldie but goodie, by Carlsberg, creating the billboard, which was the first in a line of surprising experiences for the Danish beer brand.  The public was able to help themselves to a free, cold beer. Carlsberg staff were present all day to monitor events, safeguard under 18’s and make sure people were not abusing the billboard and drinking irresponsibly.  See the videos below.

A second video of the crowd, the free ‘BEERBOARD’ attracted.

 

 

 

 

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