Billboards Urge to Wear it Pink

Billboards around the UK urge people to Wear it Pink for Breast Cancer Now

Thousands of people are being encouraged to ‘wear it pink’ this October, with the help of some outdoor ad space gifted to the UK’s largest breast cancer charity

Outdoor media operator 75Media has donated space on more than 50 digital billboards across the country, including London, Birmingham, Manchester and Glasgow with a creative advert they’ve designed especially for Breast Cancer Now’s wear it pink campaign.

Breast Cancer Now is encouraging people to raise money by simply wearing pink at school, at work or at home. It’s a campaign which has been running for over 20 years and has raised more than £39 million in vital funds. The money is used to help Breast Cancer Now fund research into the disease and campaign for better treatments and care, as well as enabling more support for those impacted by breast cancer.

Paul Inman, managing director at 75Media, said: “We’re absolutely delighted to help such a worthy cause. If we can use our portfolio of digital billboards, which are designed to capture attention, to help encourage more support and ultimately raise much-needed funds, then it is the least we can do. So come on everyone – time to dig out your favourite pink clothes and encourage everyone in your workplace or school to get involved and have some fun!” 

Kinie Kaur, wear it pink manager at Breast Cancer Now, said: “Every 10 minutes, someone in the UK hears the words ‘you have breast cancer’. But by wearing pink and raising money this October, we can all help to drive forward research and give life-changing support to those affected by this relentless disease.

 “We want to say a huge thank you to 75Media for donating space on more than 50 digital billboards across the country to help promote our wear it pink day on Friday 20 October.

 “We’re working towards a future where everyone with breast cancer lives, and is supported to live well. But we can’t do it alone. Get involved and find out more at wearitpink.org.”

Wear it Pink Day is 20th October, but people can take part in the event throughout the month of October. To find out more about how to get involved, go to: https://breastcancernow.org/wear-it-pink/about-wear-it-pink/ 

Editor’s Note:
You have 110 seconds? Watch this dramatic video of 9 women sharing their experiences of secondary breast cancer and what more time would mean to them.

About 75Media
75Media is an outdoor advertising operator with a growing network of classic, D48 and large format billboards in towns and cities across the UK. As well as working with some of the country’s biggest brands and agencies, 75Media is also committed to giving businesses of all sizes a voice through affordable billboard advertising. 2023 marked the launch of 75Media’s rapid UK-wide growth strategy which saw its roadside billboard portfolio expand into iconic urban locations such as London, Manchester, Liverpool, Birmingham and Leeds. In April, the operator also announced its move into Scotland with the acquisition of 122 new billboard sites, including Scotland’s largest roadside advertising structure, the M8 Tower in Glasgow. For more information on 75Media, visit www.75media.co.uk 

About Breast Cancer Now:
If you’re experiencing breast cancer we’re here, whenever you need us. Be it through our support services, trusted breast cancer information or our specialist nurses who you can reach via our free helpline and 24/7 Online Forum. Backed by dedicated campaigners, we’re fighting for the best possible treatment, services, and care, for anyone affected by breast cancer. And support from our amazing fundraisers helps ensure our life-saving research and life-changing support can happen. If you’re worried about breast cancer, or have a question about breast health, we’re here to support you every step of the way. Speak to our expert nurses now by calling our free helpline on 0808 800 6000 or visit forum.breastcancernow.org

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