It’s a First —WOO’s In-Person Africa Forum
World Out of Home Organization announces first in-person Africa Forum
The World Out of Home Organization has announced its first in-person Africa Forum following a successful online event in 2022.
The Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second Asia Forum will take place in Bali, Indonesia, from November 1-3.
WOO President Tom Goddard says: “Our online event in Africa in 2022 received amazing support and we have been determined to return to the continent for an in-person event since then. Out of Home is an incredible force in Africa and our in-person Forum in 2024 will be a global milestone for the medium.”
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The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major international companies – JCDecaux and Clear Channel – as well as Ströer, Global Outdoor, blowUP media from Europe, OUTFRONT Media and Lamar from the US, Selvel One from India, Primedia from South Africa, oOh!media from Australia and Asiaray from Hong Kong. In addition, the following OOH associations are represented on the Board, the OAAA in the US, Alooh from Latin America, the FAW from Germany and the OMA in Australia.
Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org