We love the use of multi-screen full motion video on Digital Out of Home
Multi-screen motion Digital Out of Home (DOOH) with a singular message, is growing as Digital Outdoor Advertising share increases. Creatives are tapping into the potential and flexibility DOOH provides. DOOH builds brand and intensifies effectiveness in other media, making it an important selection in a mixed media plan. The impact, when executed properly, wows the viewer and drives consumers.
One of our favorites is from Volkswagen’s ‘Born Confident’ campaign for the launch of the T-Roc SUV. Creative by Adam&Eve/DDB. Featuring Bam the Ram. See the video DOOH ⇒ ‘Bam’ the ram.
See the video of the DOOH ⇒ ‘Bam’ the ram.
Heather Andrew, chief executive, Neuro-Insight, said it best: “DOOH combines characteristics of several established media – the scale of out-of-home, the flexibility of online and the dynamic creative of TV – it sits at a unique point in the media ecosystem” Andrew goes on to say, “full-motion digital (OOH) sites can play a unique role in amplifying the impact of an online campaign.”
“DOOH combines characteristics of several established media – the scale of out-of-home, the flexibility of online and the dynamic creative of TV
Digital out-of-home works in a similar way to television advertising,” says Ocean’s head of marketing and events, Helen Haines. “It delivers multiple impacts and a strong emotional response: two key components that contribute to driving real-world sales.” Full-motion DOOH can extend the reach of a TV campaign, effectively contributing to positive brand-building outside the home.
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