Adload Joins Geopath
Adload Technologies Joins Geopath
Expanding OOH Audience Location Measurement Capabilities
SACRAMENTO, CA – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising.
Adload Technologies installs smart digital displays on the back doors of commercial trucks, giving transportation companies an additional source of income without disrupting everyday delivery operations. For advertisers, Adload utilizes geofencing technology to enable location targeting and the ability to alter messages depending on the trailer display’s location, time of day, weather, current events and more.
“It is our top priority to offer advertisers the most accurate and up to date data as possible when activating across our network of screens,” said Ranjit Phagura, CEO and Co-Founder at Adload. “Now, as a member of Geopath, we have the necessary audience measurement insights needed to assist advertisers in not only targeting their message to thousands of drivers on the road, but also understanding who they’ve reached.”
Using digital technology while covering thousands of highway miles daily, Adload cuts down on the need to use printed materials with no waste or costly changeouts. Using 8 second flips, ad copy can be rotated to day-part, sell different products, geofenced to business locations, and run daily specials.
For more information about Adload Technologies, visit: https://adloadtechnologies.com/
About Adload Technologies
Adload is a unique new Programmatic Digital Out of Home advertising platform to reach audiences across all roadways. Adload’s connected programmatic cloud network paired with relative analytics gives brands full control over their message and advertising decisions. With our sleek patented design that blends in with the trailer, Adload digital displays are large enough to be seen across lanes, roadways, over traffic, and provides transportation companies an additional source of income without disrupting everyday delivery operations. The result of this evolution promises to become the ultimate form of Digital Out of Home advertising; engaging and non-intrusive, yet omnipresent and attention-commanding.
Founded in 1933, Geopath, a non-profit trade association, is the industry standard that powers a smarter OOH marketplace through state-of-the-are audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board comprised of advertisers, agencies and media companies spanning the entire United States. For more information, visit http://www.geopath.org.
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