Identity, MAIDs, & Cookies Big Changes in Digital Media and Implications for Digital Out of Home Advertising
June 28, 11am to 12pm Eastern
Identity, MAIDs, & Cookies
Big Changes in Digital Media and
Implications for Digital Out of Home Advertising
DPAA and Kochava to hold webinar, June 28, 11am to 12pm Eastern
as follow up to State of the Industry Report
NEW YORK – JUNE 21, 2021 – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced Identity, MAIDs, & Cookies, a follow up webinar with to the State of the Industry report it recently issued that outlines the opportunities for Digital Out of Home on June 28 at 11am Eastern. Registration is open here. Review the State of the Industry Report here.
The webinar, presented with DPAA member Kochava, co-author of the report will detail how deprecation of cookies and identifiers will impact brands and the Digital Out of Home (DOOH) advertising sector. Confirmed speakers include:
- Jeremy Flynn, VP Data Products & Strategy, Clear Channel Outdoor
- Grant Simmons, VP Client Analytics, Kochava
- Trevor Hamilton, VP Sales, Kochava
“With all of the recent important announcements; the ad industry, including the DOOH sector has myriad questions about what the depreciation of the 3rd party cookie will mean,” said Barry Frey, President, CEO of DPAA. “The State of the Industry Report authored with Kochava along with this webinar offers must read and must attend learning for all in the business as it explains the effects and opportunities for advertising and DOOH.”
“DOOH is actually in a favorable position given these recent developments,” said Charles Manning, Founder and CEO of Kochava. “Brands are now having to take a broader look at real world context for their ads and here is where DOOH delivers. For this webinar we’ll guide brands, agencies and publishers on how to navigate this new world using improved solutions. In addition, we’ll feature a robust panel and case study with Clear Channel Outdoor.”
DPAA is the leading global trade marketing association connecting Out-of-Home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.
Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System™ (m/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Kochava also hosts the largest independent mobile data marketplace, the Kochava Collective. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site www.kochava.com.
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