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A Glitch With Twitch

GlitchCon

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advertorial for Lime Media

A Glitch With Twitch

 

Twitch ran into a glitch in their 2020 plans and had to cancel TwitchCon for the year, but…what if a glitch wasn’t such a bad thing after all?

Twitch got creative. They came up with the idea of GlitchCon; a first of its kind, Twitch all-day experience. GlitchCon brought creators together through online channels with twelve hours of their most interactive content yet.

To maximize the Safe-at-Home idea and have greater reach to VIP Creators, custom VIP experiences were crafted with TWO tour buses, NINE trucks, and TEN Trailers. These were all built out and coordinated by Lime Media. They traveled the US to give the VIP Creators an additional “At Home” physical experience.

The vibe of the experience was Zen Den – a place for VIPs to flee the frenzy of life and the general 2020 malaise for at least one day. Once they entered into this new world of peaceful relaxation, they were bathed in soothing light, infused with scents to de-stress, and immersed in soundscapes that put them in a world of peace and tranquility. 

The Zen Den included experiential touchpoints designed to entice VIPs to want to hang out in the pods, not merely check it out but to “checkout”. They were able to take “chilling” to the next level with a few self-service spa-like treatments such as a neck massager, eye massager, Korean face-masks, mindfulness activities, and card games. They also had a phone holder in place in case they wanted to share the experience with their community. 

Lime Media was able to bring its fleet of vehicles, talented fabricators, and tour managers from across the states together within a 2-week timeline to bring this one-of-a-kind experience to life.

WEBSITE: LIME-MEDIA.COM | PHONE: 972-845-8186 | EMAIL: katie@lime-media.com

advertorial for Lime Media

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