Mindstream Media Group took home the Gold Award this year for Varo Bank‘s OOH campaign, which put the faces of ordinary people from its target audience on $20 bills, playing off the push to put Harriet Tubman on the $20 bill. The subtle message behind the OOH was to stress being mobile-centric and having a strong hyperlocal, community presence.
Below is a brief snapshot of the campaign strategy and results, pulled from OAAA’s case study.
Check out previous spotlights:
2021 Gold Award Winner: General Mills
2021 Media Plan of the Year: Clorox
[…] 2021 OOH Award Winner Spotlight Series – Varo Bank […]