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2021 OOH Award Winner Spotlight Series – Varo Bank

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Mindstream Media Group took home the Gold Award this year for Varo Bank‘s OOH campaign, which put the faces of ordinary people from its target audience on $20 bills, playing off the push to put Harriet Tubman on the $20 bill. The subtle message behind the OOH was to stress being mobile-centric and having a strong hyperlocal, community presence.

Below is a brief snapshot of the campaign strategy and results, pulled from OAAA’s case study. 

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message from Circle Graphics

Check out previous spotlights:

2021 Gold Award Winner: General Mills

2021 Media Plan of the Year: Clorox

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  1. […] 2021 OOH Award Winner Spotlight Series – Varo Bank […]

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