This year’s OOH Media Plan of the Year went to Clorox for its “Safer Today Alliance” spring campaign targeting audiences who were optimistic, but hesitant about leaving their homes. Below is a brief snapshot of the campaign strategy and results, pulled from OAAA’s case study.
Clorox isn’t the only brand being honored, though. This week, we’ll be featuring OAAA’s 2021 Media Plan Award winners.
Winners were chosen by a prestigious panel of judges: