Rapport took home the OOH Gold Award this year for JetBlue and Barclays US Consumer Bank. Amid increased competition in the travel credit card space and diminished travel during the pandemic, JetBlue Card wanted to remain relevant and effectively communicate the value of their benefits when using their card. The brand’s agencies took a data-driven OOH approach to deliver the right message, to the right audience, at the right time. By ingesting 1st and 3rd party data (anonymized), they were able to identify individual units as well as geographic areas that over-indexed against JetBlue Card’s target audience.
Below is a brief snapshot of the campaign strategy and results, pulled from OAAA’s case study.
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