Women in OOH Today Spotlight: Stephanie Gutnik
OOH Today highlights how each of the Top Women Driving Growth in Out-of-Home are making history
by Sarah Druhan, OOH Today Journalist
Throughout the rest of Women’s History Month—and now beyond!—we at OOH Today will be exploring how each of the selections on our list of the Top 24 Women Who Drive Growth In Out-of-Home have made their mark on the industry. While OOH has long been seen as a male-dominated sphere, every one of these women is a symbol of how our industry can and must change—and each of them has an important story to tell.
Today, the focus of our Spotlight is Stephanie Gutnik, Global Head of DOOH at Yahoo.
1) How can the industry take a bigger slice of total ad spend?
SG: OOH is an incredible medium, and I am grateful to work in such an impactful and creative advertising channel. However, we have a perception problem. I give a presentation called “Not Your Mother’s Billboard” to educate marketers on how significantly the industry has progressed over the past few years, including the ease of activation and cross-channel measurement that comes with programmatic.
2) What’s the most interesting part of your job?
SG: Identifying opportunities to shake up the status quo, and implementing these new technologies and strategies.
3) What’s the key to your success?
SG: Curiosity, reading (everything) and staying true to who I am.
To see more from Stephanie Gutnik and other Outstanding Women in OOH, read our story on The Top 24 Women Who Drive Growth in Out-of-Home
- Advertisement -
