Women in OOH Spotlight—Cynthia Beiler
OOH Today highlights how each of the Top Women Driving Growth in Out-of-Home are making history.
by Sarah Druhan, OOH Today Journalist
Throughout the rest of Women’s History Month—and now beyond!—we at OOH Today will be exploring how each of the selections on our list of the Top 24 Women Who Drive Growth In Out-of-Home have made their mark on the industry. While OOH has long been seen as a male-dominated sphere, every one of these women is a symbol of how our industry can and must change—and each of them has an important story to tell.
1) What advice would you give to other women moving up in OOH?
CB: Be true to yourself as a team player & leader. Challenge yourself to achieve the company’s desired outcome in your own way. I’m very passionate about helping women develop as sellers and/or leaders in the industry. I believe gender diversity on all levels of a company is key to a high performing sales organization. Female leadership is still in the minority in our industry, thus I feel compelled to lend an extra hand to women that have an interest in growing their OOH career.
2) What’s the most interesting part of your job?
CB: Everything about my work is interesting – the most rewarding of all is helping my team see and achieve their highest potential. Helping a sales organization see the potential in our medium and the potential in themselves creates an engaged sales culture that fuels fun, high performance, and great joy.
3) What’s the key to your success?
CB: Understanding the power of our own minds in any given circumstance is the key to my success. As a leader, clarity of thought, resilience, and passion all stem from my own healthy mindset. This healthy mindset sets the tone for a high performing sales culture.
Understanding that it is a group of individual mindsets determining the performance level of an organization, means my leadership style can NOT be “one size fits all”. Understanding what fuels high performance in each person allows me to customize a leadership style that works for the greater good of the organization.
4) What’s your golden rule for the workplace?
CB: Be kind, be respectful and have fun. My goal is always to create a workplace culture where salespeople want to start AND end their day, regardless of what happens during the day. I’ve found that if my team finds value in sharing with me the good and the bad, we learn and grow together.
5) When did you first know that this was the industry for you?
CB: My first month as a Sales Manager for Adams Outdoor Advertising in Madison, WI (15 years ago), I helped develop an OOH campaign for a past colleague. The goal of the campaign was to let the community know that he and two other financial lending officers had opened a new residential lending company. The challenge was they were all under NDAs – unable to personally reach out to past clients. The solution, but their names & faces on a billboard announcing their affiliation with the new company. Watching my friend’s head lifted high above the roadway during the installation of the billboard extension, I immediately recognized the power of our medium, making me an OOH believer for life!
To see more from Cynthia Beiler and other Outstanding Women in OOH, read our story on The Top 24 Women Who Drive Growth in Out-of-Home