Wildstone unveils Concorde-inspired digital billboard in North Bristol
Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has unveiled a unique Concorde-inspired digital billboard at the heart of North Bristol’s world-leading aerospace, engineering and technology business cluster.
Located on the A38, the new DM6 (Digital Mega 6-sheet) double-sided monopole structure, named Bristol Approach Tower, has a wing-shaped design inspired by Concorde, which was designed and produced at the historic former Filton Airfield. YTL Developments is currently transforming the former Airfield into Brabazon – a thriving new neighborhood for Bristol.
YTL Developments has planning consent for over 3 million sq ft of commercial space at Brabazon – Bristol’s new home for advanced manufacturing, digital and creative studios and life sciences laboratories. Brabazon is less than 3 miles from both the M4 and M5 motorways, while a new train station will connect the new neighborhood to Bristol Temple Meads in less than 15 minutes.
Bristol Approach Tower will be operated on a long lease, with Wildstone also covering all construction and maintenance costs.
Wildstone led the end-to-end development of Bristol Approach Tower, including identifying the site and securing planning permission. Wildstone’s design team and architects subsequently collaborated with YTL Developments to design an OOH asset that incorporated the heritage of the site, before liaising with construction contractors to deliver a state-of-the-art advertising site to media operator Mass Media.
The site is also Mass Media’s first development in the Bristol region, and has afforded the media buyer a unique new site on a significant commuter route opposite the most exciting new city district in the South West.
Both screens on Bristol Approach Tower DM6 measure 7.5m x 5m, offering unparalleled picture quality, exceptional color vibrancy, as well as viewing angles of 140° and an ultra-slim screen depth of just 65mm. The screens are also highly energy efficient.
Tom Fursdon, Head of Asset Management at YTL Developments said: “Brabazon is set to become a business address like no other. The mixed-use vision for this new city district will create a high-footfall environment and a multi-modal transport node, offering incredible opportunities for businesses and brands to engage both consumers and commercial stakeholders. Our work with Wildstone on the Bristol Approach Tower is a great example of the variety of commercial opportunities that ambitious businesses can pursue with YTL Developments at Brabazon.”
Andrew Foster, Partnerships Director, Wildstone said: “With the site’s rich history, high impact rate and hugely exciting development future, Bristol Approach Tower is truly a one-of-a-kind outdoor advertising site. We’re proud to have led the site’s development, from inception to delivery, offering a fantastic new site to Mass Media, whilst absorbing all the costs ourselves.”
Mass Lambresa, CEO, Mass Media said: “We are thrilled to announce the launch of our new site in collaboration with Wildstone, marking our first major step into the South West region. This particular location is not just a milestone for us but also a nod to the area’s rich aerospace heritage, featuring a unique wing-like design that harmoniously integrates into its surroundings.
“We’re immensely grateful for Wildstone’s ongoing support and their belief in Mass Media’s vision for expanding the Digital Out-of-Home (DOOH) advertising space in the UK. This project marks another significant step in our partnership, as we have an exciting pipeline of highly sought-after locations planned, showcasing large format displays including D48’s, D96’s, and DM6’s, all set to make a significant impact in the market.”
About Wildstone
Wildstone are Europe’s leading owner of outdoor media infrastructure. The company’s impressive portfolio of over 5,000 out of home media assets includes digital 48-sheet screens, classic paper and paste billboards, as well as super-premium digital sites. With over 13 years of experience within the industry, Wildstone are helping shape the future of the outdoor media market through the digitization of out of home media assets. For more information, please visit www.wildstone.co.uk.
About YTL Developments
YTL Developments is a team of adventurous placemakers, creating exceptional developments where many generations can thrive. Our Pioneering Spirit unites us to enrich people’s lives by creating tomorrow’s communities. Alongside Brabazon, the YTL Group’s UK portfolio includes some of the country’s most innovative luxury hotels such as The Gainsborough Bath Spa, Edinburgh’s The Glasshouse and Berkshire’s Monkey Island Estate. For more information, please visit www.ytldevelopments.co.uk
About Brabazon
Filton Airfield is steeped in history. Home to the Hurricane aircraft in WW2. Birthplace of Concorde and supersonic travel. Now a bold new vision will see Filton Airfield transformed into Brabazon, a thriving new neighborhood for Bristol and a place that changes everything.
The 380 acres of the Airfield will become the most exciting new city district in the South West. You’ll be able to wander around independent stores, discover new restaurants or relax in leafy parks and open public squares. Inspired by a revolutionary airplane that became an icon of engineering, the thousands of homes and creative workplaces at Brabazon will be a new springboard for Bristol’s next generation of pioneers. A place for enjoyment and entertainment. A center of learning and a launchpad for business. A hub for industry and invention, with the new 19,000-capacity YTL Arena complex as its beating social heart.
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