Why Our Lazy Brain Prefers OOH
In The World With Rick Robinson - Why Our Lazy Brain Prefers OOH With Dr Roth
Rick Robinson’s Podcast —In The World
Partner/Chief Strategy Officer, Billups
Why Our Lazy Brain Prefers OOH
Think about when you’ve seen a billboard that caused you to stop, smile, maybe laugh, and perhaps walk away admiring the clever thinking behind it. Do you ever wonder how that works?
On this episode of In the World, Dr. Michael Roth helps us understand why our “lazy” brains prefer visuals and the history and science of why imagery has a deeper, more pervasive impact on the brain and by extension, the neuroscience behind out-of-home advertising.
Listen to Dr. Michael Roth help us understand why our “lazy” brains prefer visuals – and how our craving for unity, order, and progress while out in public space leads to a bias for #outdooradvertising.
Subscribe to OOH Today for more on the OOH industry
- Advertisement -
