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Why Our Lazy Brain Prefers OOH

In The World With Rick Robinson - Why Our Lazy Brain Prefers OOH With Dr Roth

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Rick Robinson’s Podcast —In The World

 

Partner/Chief Strategy Officer, Billups

Why Our Lazy Brain Prefers OOH

 

 

Think about when you’ve seen a billboard that caused you to stop, smile, maybe laugh, and perhaps walk away admiring the clever thinking behind it. Do you ever wonder how that works?

On this episode of In the World, Dr. Michael Roth helps us understand why our “lazy” brains prefer visuals and the history and science of why imagery has a deeper, more pervasive impact on the brain and by extension, the neuroscience behind out-of-home advertising.

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Listen to Dr. Michael Roth help us understand why our “lazy” brains prefer visuals – and how our craving for unity, order, and progress while out in public space leads to a bias for #outdooradvertising.

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