What’s Next for Outdoor Advertising and ‘3 Billboards’?

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The word ‘billboard’ in a movie title is rare and as part of an award-winning cinematic feature, it’s a once in a lifetime event. The free media the movie  ‘3 Billboards Outside Ebbing, Missouri’ (‘3 Billboards’) is providing for the OOH Industry cannot be purchased.

Here is an opportunity to rally a totally positive theme to heighten OOH awareness, by magnifying the movie, ‘3 Billboards Outside Ebbing, Missouri’ (‘3 Billboards’). Use the press and hype of the movie to your advantage to amplifying selling opportunities.

Obviously, ‘3 Billboards’ demonstrates the impact of OOH, which is something all of us in Outdoor Advertising is intimate with daily. Below find 10 tactics to selling opportunities.

10 Tactics to Create Selling Opportunities with ‘3 Billboards.’

1. See the movie. Know the story line and how the ‘3 Billboards’ are part of the plot.
2. Include ‘3 Billboards’ mentions in your social media, next client sales conversation and sales pitch.
3. Place 3 miniature billboards in the prospects hands. Receive a free miniature. We are giving away 3 miniature billboards like the one pictured below(without a face) Be the 3rd, 33rd or 333rd person to email to:  BillBoard@oohtoday.com for a free steel miniature billboard like the one pictured below. Reply in subject line ‘3 Billboards Winner’  * details bottom page
   
4. Buy 2, no 3 tickets, for your prospect and send them to the movie. Costco has them for 10 for 89.99 or 2 for $15.  Expense it.
5. Host a ‘3 Billboards’ movie party.  Rent out the local theater. Eat popcorn.
6. Develop a marketing plan focusing on the impact ‘3 Billboards’ was effective in the story. ‘Imagine what 3, 30 or 300 would do for you, Ms Prospect.’
7. Engage the Big 3 OOH Operators’ marketing departments to start rolling on a marketing campaign.
8. Don’t wait for them. Small plants in South Bend, East Moline or Mansfield? Develop your own local plan.
9. Contact and ask for help from the OAAA marketing machine, yeah they have a great one led by, CMO, Stephen Freitas.  Request assistance to create a campaign on the ‘3 Billboards’ theme in cooperation with
10. Geopath to provide the ‘numbers’ highlighting to the power of 3, 33 and 333.

Do you have more tips to share?

It’s 1st quarter. Get started. Send the entire office to the movie. This is a rare opportunity.

We have until the Oscars, March 4th, to capitalize. Possibly longer, if ‘3 Billboards’ does well at the Academy Awards.   Momentum is now. Take advantage of the open window.

‘3 Miniature BILLBOARDS’ Giveaway- * details below
 OOH Today will send one free miniature to 3 lucky people, free. See details for the free steel miniature below. Min size approx 4″x 8″ and 9′ high.

OOH Today is giving away 3 miniature billboards. Similar to one in photo example above. One mini each to 3 different people. 1 Miniature will be given to the persons who are the 3rd, 33rd and 333rd email received with the subject line saying “3 Billboards Winner”.  Email to:   BillBoard@OOHToday.com   Miniature will be without advertising or face in the middle (must provide your own). We will give one miniature to 3 different people at three different addresses.  Sorry USA addresses only. You must be a subscriber to OOH Today prior to enter. Subscribe in website http://www.OOHTODAY.COM

Please include your address for shipping. Sorry only USA addresses eligible. We pay standard ground shipping. No cost to recipients. The Giveaway ends at 5 PM EST January 10.  Determination of 3 qualifying recipients emails # 3, 33 and 333 by OOH Today and final. Only 3 people will receive and no more than 1 miniature per person.  Recipients will be announced January 11. If you prefer to be anonymous in the announcement, share your nom de plume” or a pseudonym.  All information is strictly confidential.

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